Computers and Marketing Case Study Example | Topics and Well Written Essays - 500 words

Computers and Marketing - Case Study ExampleThe Guardian article He sent 38 meg emails and called himself the Spam King. Then Bill Gates went after him written by Wilson J and Johnson B in 2005, mentioned an incident in which Scott Richter and his Colorado-based company OptInRealBig.com ar alleged(a) to have been one of the worlds biggest spammers. Microsoft and the New York attorney general, Eliot Spitzer, sued Mr Richter for $18m in 2003, accusing him of violating state and federal laws, after spam traps set by the software company webbed some 8,000 messages containing 40,000 fraudulent statements (Wilson and Johnson 2005).This paper analyses the validity of sending spam messages with the help of ethical theories of Deontologists and Utilitarian. Deontologists believe that some actions are wrong no matter what consequences come up from them. Deontology is an ethical system which has close association with Kantianism. While utilitarianism focuses on the outcomes of an action, de ontology demands that the actions itself should be ethical no matter what the outcome is. Sending spam messages will fork up immense marketing opportunities for the sender however it is not necessary that all the receivers take such messages as a blessing. In other words, spam messages are useful to the sender if the receiver did not grant permission to the sender.