Monday, January 20, 2020
Teaching Philosophy :: Education Teaching Teachers Essays
Teaching Philosophy Teaching is not about being a figure of authority, being in control or the adage, ââ¬Å"June, July and August.â⬠Those who are in the education profession with those goals in mind will not be effective teachers and they fail those who find themselves at his or her mercy in the classroom. The most effective and successful teachers are those who found it was all they ever wanted to do; found a passion for it that lasted through the tedious process of educating by state standards to make it their profession. They are ââ¬Å"calledâ⬠to teach, another adage in regard to those who are obviously doing what they are best suited to do, something they have a passion for. Anyone can be taught to play a musical instrument to some degree or other but only those with the talent seemingly born in them will become masters of their instruments. It truly takes more than practice and the same is true for the teaching profession; it requires a love and born in talent. Regard for the students is a requirement, not an option. First and foremost there has to be a full understanding that they are people, unique individuals with differing characteristics. It would be an awful mistake of anyone to try to mold them into an idea of what someone thinks they should be. Differences are a fact; they must be accepted as the individuals must be accepted for the wonderful part they play in making the diversity or our society such as it is. If everyone fit the ââ¬Å"perfect moldâ⬠life would be an endless drudgery. My experiences to date have taught me that what we see on the surface, or what we think we see, is not always the truth. Our senses do after all fail us so often. The seemingly inattentive student that continually makes comments or asks questions is not an annoyance, he is learning his way. The quiet student in the back that appears to be listening and absorbing everything could very well be hearing nothing except the thoughts in her head about totally unrelated topics.
Sunday, January 12, 2020
Religion and spirituality Essay
As Table 4 indicates, the members of admin body (100%) concur that the elderly engaged in religious activities and they did have their own personal devotions. All of them perceived this was a powerful means of coping for the elderly at this point of their life. According to them (67%), the elderly took pride in considering themselves to be religious, and 83% of them observed that prayer or spirituality was a source of strength and peace. The administrators report what the elderly had shared with them at different occasions: The devotion to Mary (the recitation of rosary in the chapel) keeps me busy the whole dayâ⬠¦I hardly get time to think about the pain on my kneesâ⬠¦and as pray for all of themâ⬠¦my children and grandchildren I know God will keep them safe. Even if I donââ¬â¢t to get to see them it is alrightâ⬠¦let them be well and happy. I attend mass daily morning and eveningâ⬠¦if Iââ¬â¢m alright. It is there actually we get the strength. Even if I donââ¬â¢t feel alright I go to chapel and spend time thereâ⬠¦it is so healingâ⬠¦after all, all of us (the elderly) have our own burdenâ⬠¦of the past and the present. So it is a place to unburden all those. God is kindâ⬠¦He sees everything. Though life here is comfortableâ⬠¦everything is providedâ⬠¦we are aloneâ⬠¦we have only God. Discussion Concept of Subjective Well-Being among the Institutionalized Aged: Administratorsââ¬â¢ Viewpoint The findings suggest that the concept of subjective well being among the elderly as perceived by their administrators could be defined as the experience of being at home with their past, at ease with the present and at peace with the future including the inevitable death through a willing surrender to God. It goes with the definition of well-being adopted for the purpose of the present study. Accordingly, well-being is the pervasive sense that life has been and is good. It is an ongoing perception that this time in oneââ¬â¢s life, or even life as a whole, is fulfilling, meaningful, and pleasant (Myers, 1993). These findings further ties up with Veenhovenââ¬â¢s (2000) contention that as happiness denotes an ââ¬Ëoverallââ¬â¢ evaluation of life and this appraisal of life can concern different periods in time: how life has been, how life is now, and how life will probably be in future. As perceived by administrators, the elderly at Gladys Spellman believe that when one has no regrets about the past and that they have lived a meaningful life, and having done oneââ¬â¢s duties in life, they are at home with the past. This concept of well-being is supported by Butler et al. (1973; 1998), and Knight (1996) that the feeling that one has left undone those things which one ought to have done; and one has done those things which one ought not to have done could lead to sense of guilt, which would negatively affect the sense of well-being. Similarly, when they have satisfaction with the the present stage of life including the acceptance of the pain of growing old and physical decline or to put it differently, when they feel at ease with the present in the given situation, they expereince a sort of contentment and peace in their life. According to Knight (1996) and Butler et al. (1998), the elderly who go through life review and address the unresolved issues in the past (Erickson, 1963) like a righting of old wrongs, making up with enemies, coming to acceptance of mortal life, having a sense of serenity and quietitude, pride in accomplishments, and having a feeling of having done oneââ¬â¢s best. And finally, when they are at ease with the future, they experience wellbeing. That is when they are not anxious about what is to come and not distressed about but reconciled with the final reality of death, which primarly comes from their willing surrender to God and absolute trust in Him. According to Westgate (1996), it is the spiritual dimension which is an innate component of human functioning that acts to integrate the other components, and relationship with God forms the foundation of their psychological well-being (Mackenzie et al. , 2000).
Saturday, January 4, 2020
The Democracy Of Ancient Greece And Greek Democracy
The Democracy of Ancient Greece was used heavily in creating modern American Democracy. From the system of creating new laws to the checks and balances that define the American government. The similarities show that the founders of America based the new democratic government on the Ancient Greek democracy that came two millennia earlier. The American government was mainly based of Greek democracy. In 510BCE the Peisistratid tyrants were expelled from Athens which resulted in a power struggle between the ruling body of nobles (Hansen). Then in 507BCE a political figure named Cleisthenes radically changed the Athenian Constitution to be based around democracy. This won against the Persian onslaughts in 490BCE (Cartledge). Athenian maleâ⬠¦show more contentâ⬠¦Judicial review was formed by the Athenian democratic government by having jurors look over decrees to ensure they donââ¬â¢t contradict current decrees (Thorney). On September 17, 1787 the founders of the United Statesââ¬â¢ government created the Constitution that set up the American government. The Constitutionââ¬â¢s seven basic principles are popular sovereignty, limited government, separation of powers, checks and balances, judicial review, federalism, and individual rights. The United States government is made of three main branches the legislative, the executive, and the judicial that balance each other out. An American citizen can bring an idea to congressmen who will debate on the idea and pass it on to become a law. The American governmentââ¬â¢s main purpose is to protect the citizensââ¬â¢ rights. The American governmentââ¬â¢s three branches of government are based on Athenian governmentââ¬â¢s three institutions. The legislative branch resembles the Council of the 500 in the sense that they decided on decrees to then be passed to the Assembly for approval. The judicial branch is based on the Peopleââ¬â¢s Court were the jurors were chosen at random. The American citizen must serve as the jury in at least one trial. The Supreme Court reviews laws to ensure they donââ¬â¢t contradict the Constitution this is based on the Peopleââ¬â¢s Court who look over decrees to ensure they donââ¬â¢tShow MoreRelatedWhat Did the Greek and Roman Culture Leave for Europe889 Words à |à 4 PagesWhat did the Greek and Roman culture leave for Europe The ancient Greek and Roman civilization is not only the cradle of Europe culture , but also the Western culture. The two major ancient civilization is the worlds two eternal monument of cultural history, is the golden age of the West with great relish. Hard-working people of ancient Greece and Rome created countless masterpieces with their wisdom. Ancient Greek culture is the source of Roman culture, Roman culture developed constantlyRead MoreWhat Did the Greek and Roman Culture Leave for Europe883 Words à |à 4 PagesWhat did the Greek and Roman culture leave for Europe The ancient Greek and Roman civilization is not only the cradle of Europe culture , but also the Western culture. The two major ancient civilization is the worlds two eternal monument of cultural history, is the golden age of the West with great relish. Hard-working people of ancient Greece and Rome created countless masterpieces with their wisdom. Ancient Greek culture is the source of Roman culture, Roman culture developed constantly onRead MoreGreek Mythology And Its Impact On Modern Culture1055 Words à |à 5 PagesGreece civilization has its origins from Greek Mythology and has had a significant impact on our history and mythology helped shed light to itââ¬â¢s culture, religion, and government of ancient Greece. The Mediterranean has served as a vessel for the early civilizations., Greek mythology has influenced the life style and religion of the Greeks, especially because Greek mythology served as the primary basis of Greek belief, it became the nearest thing the Greek s had to a holy bible.1 These mythologiesRead MoreAncient Greece and Its Influence on Western Society Essay928 Words à |à 4 PagesAncient Greek culture had major influences on todayââ¬â¢s culture; some of these influences include mathematics, government, art and architecture; they even did research in the field of medicine. Many cultures and religions have adapted their ideas from the ancient Greeks. Without the influences of the ancient Greeks our society wouldnââ¬â¢t be the way it is today. 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Some may ask which civilization had the most impact on United States and the world? Many would say that the Romans had the most impact on United States and the world and some may contradict and say Greece had the most influence. However, Greece influenced the world and the United States the most in tremendous ways. Greece gave the United StatesRead MoreGreece s Impact On The World1360 Words à |à 6 Pagestime and comparing the ancient civilizations of Rome and Greece to today, the root of our knowledge are greatly influenced on the minds who have lived at that time. Some may ask which civilization had the most impact on United States and the world? Many would say that the Romans had the most impact on United States and th e world and some may contradict and say Greece had the most influence. However, Greece influenced the world and United States the most in tremendous ways. Greece gave the United StatesRead MoreAncient Greece : Western Civilization1260 Words à |à 6 Pageskings grew rich from trade, and built fine palaces. Around 480 BC the golden age of Greece began. This is what historians call Classical Greece. (2) Ancient Greece is called ââ¬Å"the birthplace of Western Civilization,â⬠many western ideas on philosophy, government and art are from Greek civilization. The Greeks were fearless warriors, their culture and society were civilized, and they perfected trade. The ancient Greeks lived in many lands around the Mediterranean Sea, from Turkey to the south of FranceRead MoreGreece : The Birth Place Of Democracy1087 Words à |à 5 PagesUnit 2: HIST 1421 Written Assignment Although Greece is the birth place of Democracy, Greece was not always a democratic country. In many parts of Greece other forms of government ruled. For instance, in Sparta, the government was an oligarchy; and in Athens before democracy, they were an aristocracy. When leaders took over land and their word became law, it was considered a tyranny. Many places ran by a royal family or bloodline were considered monarchy. A monarchy by definition is a form of governmentRead MoreAncient Greek Influences Essay886 Words à |à 4 Pageshave long considered Ancient Greece to be one of the most influential societies on modern day life. Ancient Greece has inspired the modern world in five main areas: theatre, government, philosophy, art, and architecture. Theatre flourished in Greece, particularly in Athens, between c. 550 BC and c. 220 BC. During its beginnings theatrical performances were part of Dionysia, a festival held in honour of the god Dionysus. The plot of the plays was always inspired by Greek mythology, a theme that
Friday, December 27, 2019
Macbeth and Animal Farm Analysis - 880 Words
Explore the ways ambition is presented and developed in the texts Macbeth and Animal Farm. Macbeth and Animal farm have many common elements that can be paralleled between the two texts. One of the main ideas is the way the two main characters, Macbeth and Napoleon have an intense ambition and languish to have control over others which they take by force and their desperate attempts to contain it. William Shakespeare portrays Macbeth as a cold-blooded, power-hungry and ambitious tyrant, blinded by his burning desire to be authoritative, who will go to extreme measures to achieve his goals. On the contrary, George Orwell shows Napoleon as a manipulative character who hides his true intentions (much like Macbeth) from all those around him,â⬠¦show more contentâ⬠¦In Act 1 Scene 7 Shakespeare expresses Macbethââ¬â¢s feelings and emotions through the use of a soliloquy. This is a technique he uses to show the confusion that Macbeth is facing due to his ambition to rule Scotland. In the beginning of the soliloquy Macbeth is questioning whether sacrilege is the answer t o his problems and his state of mind is unstable suggesting he does not want to commit a crime. Near the end of the soliloquy he uses nature imagery to show what he is doing is unnatural and going against the ââ¬ËDivine Right of Kingââ¬â¢ by personifying nature through stating that ââ¬Å"The tears shall drown the wind.â⬠This could be a reference to the tears that will be shed by those in the castle upon hearing of King Duncanââ¬â¢s death. The last lines of the soliloquy are important as Macbeth states: ââ¬Å"I have no spur / To prick the sides of my intent, but only / Vaulting ambition which oââ¬â¢erleaps itself / And falls on thââ¬â¢other--â⬠suggesting that he aware that the consequences of allowing his ambition to control his actions could backfire. This implies that Macbethââ¬â¢s excessive ambition is like a horse that attempts to cross a hurdle that is too high and falls.â⬠It is extremely convenient that Lady Macbeth enters at this time as t his suggests that she is the spur that will drive him on to achieve the power and status that he believes he rightlyShow MoreRelatedEssay about Notions of Power: Animal Farm and Macbeth1257 Words à |à 6 Pagesabove and Shakespeareââ¬â¢s Macbeth and Orwellââ¬â¢s Animal Farm. In your essay ensure that you specifically refer to each of texts including quotes and analysis. ââ¬Å"Political Power grows out of the Barrel of a Gunâ⬠The idea of power and especially political power has its many definitions, and is used, explored, and even exploited, featuring in all human experiences in the struggle for authority and dominance. The theme of power is widely explored in the two texts of Macbeth by Shakespeare, the famousRead MoreAmerican Literature11652 Words à |à 47 Pagespoetry? Good questions! This web page provides a quick overview of poetry analysis. Please note that this handout discusses the basics of poetry; there is much more to know about it than there is room to discuss here. Laurence Perrine s book LITERATURE: STRUCTURE, SOUND, AND SENSE can provide more detailed information about poetry analysis. Until you can get a copy of the book, I hope this page helps you begin your poetry analysis work. What is poetry ? Poetry goes beyond the rhyming of words. The
Wednesday, December 18, 2019
Case Assignment 2 BMT855DD Essay - 660 Words
Case Analysis #2 BMT855DD By: Ben Ashkin Greg Mortenson: A Leader Under Fire 1 I would definitely describe Greg Mortenson as an ââ¬Å"Authentic Leaderâ⬠. In our text authentic leadership is described as a type of leadership that can be nurtured, and develops over a lifetime, can be triggered by major life events, and that a leaderââ¬â¢s behavior is grounded in strong ethics. The definition continues on to say that there are four authentic leadership components: Self-awareness, Internalized moral perspective, meaning knows the right thing to do and is driven by ethics and fairness, balanced processing, meaning they are fair minded and open to others, and they possess relational transparency, meaning they are honest andâ⬠¦show more contentâ⬠¦However, immediately after his medical issues were dealt with, Greg chose to speak with the media and schedule a small number of public speaking engagements regardless of the advisement of his legal professionals for him not to do so. In doing this, Greg shows his true transparency and keeps those interes ted and those who may have doubted him in the loop. He shows true authentic leadership additionally by continuing to fight for his innocence while running still being involved the CAI. 3 Gregââ¬â¢s response to the allegations against him was characteristic of an authentic leader because he was sure to be transparent. He was open, honest and straightforward with himself and everyone else seeking answers. Additionally he showed internalized moral perspective by disregarding the advice of his legal advisors and chose to speak publicly about the situation, based on the fact that he was driven by his ethical beliefs and fairness, and felt that this was the right thing to do. 4 This investigation will definitely affect the authenticity of his leadership. This is due to the fact that people have the right to their own opinion and can decide whether or not they want to believe Greg, or those who are accusing him of said unethical behaviour. The good thing for for Greg is that he knows who he is and what he has and has not done and he will continue to be the authentic leader he has been. Like Gregââ¬â¢s colleague Andrew Marcus said,
Tuesday, December 10, 2019
The Crucible What does the play have to offer an audience in Perth, Western Australia in 1996 Essay Example For Students
The Crucible What does the play have to offer an audience in Perth, Western Australia in 1996 Essay The Crucible was written in the early 1950s as an exploration of events which took place in Massachusetts in 1692. The Crucible is a play which brings to our attention many timeless issues. The nature of good and evil, power and its corruption, honour and integrity and our tendency to create scapegoats for all manner of problems are all brought up through the course of the play ââ¬â sometimes in very dramatic fashion. One of the subjects on which Miller commented was that of the notion that there is only pure, white goodness and cruel, unbending evil. In the play he shows us how people chase what they think is evil, (For example: not going to church, not knowing the Commandments, etc. ) persecuting basically good people while the truly evil escape and are even seen as the innocent victims. The people of Salem condemned many based on the few things that were considered ungodly and since they committed one sin, then it was assumed that they were committing many others. We will write a custom essay on The Crucible What does the play have to offer an audience in Perth, Western Australia in 1996 specifically for you for only $16.38 $13.9/page Order now They were condemned because they did not follow the exact rules in their society which defined who was good and who was evil. The people who followed the rules were in turn deemed good, the nature of their true character being basically irrelevant. This is relevant to our time because history has shown us that it has happened before, for example, McCarthyist America where all communists were bad, all capitalists good, or in Nazi Germany ââ¬â Jews were evil and were to be persecuted while all Aryans were good. In fact, McCarthyism was an underlying factor behind Miller writing the play. In those cases, evil was not the people who committed the real atrocities, but those who did not conform to the rules of their society, as was the case in Salem. Even now, many communists are condemned straight away because of their ideologies, even though their intentions are in many ways good. The Crucible is also a study of honour and integrity. Most people have a conscience ââ¬â the inner sense of morality which steers us towards what we think is right. However, in times of public strife, the conscience takes a back seat to what is expected of us. It takes a strong conscience to know when you are right and say so, even in the face of overwhelming opposition. Though this action is often honourable and noble in hindsight, during the actual event the majority usually rules and it is rarely well received. Proctor chose to uphold his morals in the end, and for that he was hung. If he had chosen to confess, in the process lying and compromising his morals, the audience would not really have blamed him. By doing that however, he realised that he would be betraying his friends and sacrificing his conscience for his life. By sacrificing his life instead, and following his conscience, he became a true martyr in the eyes of the audience. Even in our day and age, the trend is still towards following the majority. We often stifle our own conscience so that we are not ourselves condemned, and though we applaud those who uphold it, we usually do not have the strength of character to do so ourselves. Proctor s death becomes a moral exclamation point, and it would have a profound effect on modern audiences. Power plays a large part in the play. Miller serves a warning on the corrupting qualities of power, as all the major villains in the play possess it. When Abigail and the other girls find that they have a great power in their hands, they seek to take advantage of it. Danforth has the most power, and could have declared the proceedings at any time for the absurdity that they were, but even at the end when his actions were clearly and knowingly wrong he chose to continue. .u2447c731096070eddd0ff92f5c184b36 , .u2447c731096070eddd0ff92f5c184b36 .postImageUrl , .u2447c731096070eddd0ff92f5c184b36 .centered-text-area { min-height: 80px; position: relative; } .u2447c731096070eddd0ff92f5c184b36 , .u2447c731096070eddd0ff92f5c184b36:hover , .u2447c731096070eddd0ff92f5c184b36:visited , .u2447c731096070eddd0ff92f5c184b36:active { border:0!important; } .u2447c731096070eddd0ff92f5c184b36 .clearfix:after { content: ""; display: table; clear: both; } .u2447c731096070eddd0ff92f5c184b36 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2447c731096070eddd0ff92f5c184b36:active , .u2447c731096070eddd0ff92f5c184b36:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2447c731096070eddd0ff92f5c184b36 .centered-text-area { width: 100%; position: relative ; } .u2447c731096070eddd0ff92f5c184b36 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2447c731096070eddd0ff92f5c184b36 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2447c731096070eddd0ff92f5c184b36 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2447c731096070eddd0ff92f5c184b36:hover .ctaButton { background-color: #34495E!important; } .u2447c731096070eddd0ff92f5c184b36 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2447c731096070eddd0ff92f5c184b36 .u2447c731096070eddd0ff92f5c184b36-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2447c731096070eddd0ff92f5c184b36:after { content: ""; display: block; clear: both; } READ: The play is called Othello and it is a tragedy EssayThe play show us how too much power is dangerous, for the temptation is always there to abuse it. Under the justification of a theocratic government, the people in authority in Salem abused their almost absolute power, destroying many innocent people in the process. It illustrates how the law is not always right, and if it isn t, that we should stand up to it. That was what Proctor did by challenging the court. It cost him his life, but what he did not lose were his principles. Power is not often held by the wise or the principled ââ¬â but mostly in the hands of the self serving. In our mostly democratic governments today, the authorities are accountable to the society for their actions, and are thus controlled to a certain extent. We can see from the play that an entity wielding too much power with no accountability to anyone tends to be corrupted by that power. It has often been shown that most societies create some sort of scapegoat for any problems that they experience. Salem at the time was no different. At the time, the populace was getting uneasy with the extreme measures the government took to ensure that they did not deviate, and there was general unrest. The desire to stifle this unrest could have led Danforth to persecute the witches even beyond the point at which any rationally thinking mind would realise that the actions were wrong. He might have wanted to show the populace how people who revolted (Proctor. ) were dealt with and the hangings could have served as a deterrant to the social upheaval which was probably waiting to happen. Of course, the devil is always a very convenient scapegoat. This tendency to find scapegoats continues on today, and someone always has to be blamed besides ourselves. The Crucible has much to offer an audience in 1996. The issues it dealt with then are much the same as the issues we deal with now. The modern audience can still relate to the issue of corrupting power, or the struggle to uphold the conscience, the issue of society s rules and our condemnation of those whoof those who go beyond those rules, along with our inherent desire to blame someone else, because of this connection. As with many good plays, The Crucible has many timeless facets which Miller has incorporated, and these can give us valuable insight into many of our own situations.
Tuesday, December 3, 2019
With Google Zebra on the Horizon, Now is the Time to Review SEO Content Strategies
by Constant Content There is another black-and-white monster on the horizon for SEO specialists to deal with, and this time Googleââ¬â¢s algorithm update is expected to target the social media strategies employed by SEOs and marketers. For months, rumors have been swirling on the web about a new algorithm update entitled Google Zebra that will target the world of social media in an effort to wipe out shady practices and protect Googleââ¬â¢s ranking system. Little is known about the true workings of the Zebra update, or if the Zebra update is fact or fiction to begin with. However, many SEO specialists and marketers are still trying to catch up to and abide by the algorithm changes that have taken place under the Penguin and Panda updates rolled out over the past 18 months. Given the learning curve with Penguin and Panda, it is probably a good idea for SEO specialists and other professionals to read up on the Zebra rumors and consider changes now to avoid growing pains later. What Will Zebra Target? To be clear, a lot of the chatter on the web about Google Zebra is speculation at this point. Google only confirms algorithm updates, such as those for Penguin and Panda, after they have been released and even then there are certain updates the search engine giant doesnââ¬â¢t confirm at all. After tackling so called ââ¬Å"black hatâ⬠tactics (shady strategies that provide a false ranking boost) with Penguin (off-site issues) and Panda (on-site issues), the rumors are now swirling that Zebra will target social media practices. Many bloggers and SEO industry watchers have cited information from a blog post by The WebMarketing Group which included the targets of Zebraââ¬â¢s wrath. In that blog post, it is stated that Zebra will apparently focus on cleaning up some of the following social media activities: ââ¬â Twitter: Zebra would target links that are re-tweeted too much with the same keywords attached to them. The goal here would be to target constant posting of the same link over and over. ââ¬â Google+: Naturally Google doesnââ¬â¢t want its own pet project targeted by spammers, so Google+ is bound to get attention from Zebra. ââ¬â Pinterest: Reportedly, simply owning a Pinterest page is going to at the very least garner the attention of Zebra, though deeper specifics are not available. Why the Focus on Social Media? When the Penguin and Panda updates hit the web, SEOs and marketers were sent reeling as tried and true practices for increasing page rank came under attack. While many individuals using ââ¬Å"white hatâ⬠tactics adjusted their strategies, ââ¬Å"black hatâ⬠strategists in particular looked to social media as a forum for getting the word out no matter the tactic. Social media has become perhaps the most important tool SEOs and marketers can access in driving rankings. Getting people talking about a business or product on social media can drive them to that businessââ¬â¢ site, providing a boost to the rankings for that page. Once Penguin and Panda were released, social media became an increasingly popular tool for ââ¬Å"black hatâ⬠tactics. Spammers created false profiles and accounts on sites like Facebook and Twitter and began sharing, liking, re-tweeting, and posting links like it was going out of style. The goal was to get their message out as much as possible and drive interest, regardless of the quality of the information. Coping with Zebra If, and when, Google unleashes Zebra on the web it is important for every webmaster to be prepared to cope with the aftermath of Zebraââ¬â¢s targeting system. Whether you employ ââ¬Å"white hatâ⬠or ââ¬Å"black hatâ⬠tactics, youââ¬â¢ll need to be prepared to adjust and weather the storm. So how can you do this? The best way to cope with the impact of Zebra is to ensure your social media strategies are genuine. Sounds simple right, well it should be. First and foremost, ensure that your business stays away from fake social media accounts on any and all social media sites. Zebraââ¬â¢s intended purpose will be to crack down on fake accounts, so any association with those could damage your rankings. Engage with customers via social media and encourage their participation in return. When negative reactions to your brand come up, donââ¬â¢t simply start bombarding the web with posts, tweets, and shares about your brand. Again, be active and engage those customers to resolve issues and protect your brand actively. Most importantly, avoid spamming your business and brand all over social media. Adopting an ââ¬Å"automatedâ⬠measure that simply posts and tweets the social media realm to death is surely going to attract the kind of attention your site doesnââ¬â¢t want from Google. In the End At this point there is no solid proof on the web or confirmation from Google that a Zebra update is coming. Even the idea that social media will be Zebraââ¬â¢s target is speculation, but it never hurts to be prepared. By all means, take this news with a grain of salt. At the same time it would be wise to start reviewing your social media policies now and altering them if necessary because we all know the shady tactics discussed earlier exist all over social media. It may only be a matter of time before Google acts to protect its rankings just as it did with Penguin and Panda.
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